| On the Right Track
Most Chicagoans and New Yorkers grow up aware that the third rail
of a subway track carries all the electricity and power that makes
everything move. It also has an air of danger and risk, which attracts
risk takers. In the same vein, the Third Rail
brand of jewelry and accessories ignites the vibe of today’s
youth culture.
Third Rail, the brainchild of Kelly “Risk”
Gravel, grew out of a hardcore underground scene that stormed
Los Angeles back in 1990. That is when Graval developed an international
reputation as one of the most influential and revered graffiti artists
on the west coast, receiving accolades for his edgy, fearless concrete,
brick and mortar canvases (in the form of freeway overpasses and
bridges). As his fame grew, he expanded his range by painting car
doors and slabs of cement that were quickly snapped up by art collectors
and set designers. Gravel’s work has been used in backdrops
for the MTV Movie Awards, television shows, movies & commercials.
Gravel ventured further, printing T-shirts on top of a pinball
machine in his one-bedroom studio apartment. The success of his
first T-shirt design sparked the genesis of a million-dollar company
and the now-famous Third Rail brand encompassing unique apparel
for men and women that incorporates its roots into everyday life
and all walks of life. Third Rail clothing is worn by millions worldwide,
including celebrities such as (names here)
Now in its 10th year, Third Rail is forging a brand new addition
– Third Rail Jewelry. No
matter what walk of life you come from, there is no denying there
is a certain allure to Gravel’s biker-chic style. It’s
edgy and in-your face, but there is a certain gracefulness in its
artistry. Gravel and his team Third Rail Jewelry are well aware
of that, and have taken streetwise jewelry in a fresh new direction
with great price points and individual pendants and pieces that
can be mixed and matched to a given individual’s personal
aesthetics. From a winsome Buddha, to a classic skull, to a fierce
tattoo-inspired heart to a substantial cross, there is something
for everybody who feels like wanting to show a little bit of attitude—or
a lot, depending on how many you wear at a given time or how you
mix it with other stuff you love. And to bring the whole package
together, there’s the cool metallic Goth box each piece comes
in.
This week ____, The Book LA brings “Street” and “Life”
together for 2 lucky winners who will
soon sport their own Third Rail necklace in their choice of the….
For more street smart looks, head on down to www.thirdrailjewelry.com
or such boutiques as (names here..
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