While GBK’s Emmy suite was
a particular treat for the guys, with Vespa bikes and gadgets galore,
one group of electronic wonders stole the hearts of style conscious
A-list ladies looking to straighten out their acts for the big day.
Dominic Barbar, the creator of Barbar
Artist hair care appliances, shampoos, conditioners and styling
products, took on the role of the Master of Ceremonies (even with
host Gavin Kelly) at the Soliftel’s
presidential suite, explaining with great bravado about how his
tools and tricks can make America and Hollywood more beautiful.
Barbar’s Ionic straightening iron,
3-in-1 “marcel” curling wand (with cool interchangeable
barrels) and hair dryer were among his high-end hair wares from
Italy standing proud on the podium. He also enjoys another claim
to fame through his patented Hair Straightening
Systems which has been adopted and embraced by salons from
coast to coast offer versions of the procedure that chemically releases
the protein bonds of the hair, and restructures them with a meticulous
flatironing process. Locally, Barbar’s techniques and goods
are becoming the tools of choice in high-profile Beverly Hills salons
including Cristophe, Juan
Juan, and Giuseppe Franco,
and other salons across the Southland.
“Many women have been told the treatment
and certain appliances won’t work on their hair or won’t
use them because they are afraid of breakage,” says
Dominic Barbar. “What I offer know, as well as new things
in the works, are safe and effective for virtually anyone.”
This week, 2 readers will win a gift
package including many of the outstanding tools and hair care essentials
that went home with Emmy nominees and VIPS. Think of this as a salon
in a bag!
