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style
by Elyse Glickman
pick of the week
borba cosmeceuticals

How BORBA Gets Under Your Skin…

Thanks to the nation’s department store cosmetic counters, pharmacies, Sephora, spas and the internet, there is no shortage of ways to pamper and preserve your skin. However, Scott Vincent Borba may actually be the first person to develop a skin care product line (alongside top dermatologists) with ingredients literally good enough to eat, or more specifically, drink. The product that has made his name, BORBA, a household word is the line of Skin Balance Waters & Aqua-Less Crystalline drinks and drink mixes. They come in six flavors that not only appeal to certain palates but skin care issues as well.


The Pomegranate formula is a clarifying blend for those with oily skin. South American Acai powers and flavors up the age-defying formula, Lychee and Green Tea remedy dry, dehydrated skin while Green Tea with Yerba Mate provides skin-firming results to alleviate stretch marks and cellulite. Also on tap are skin calming (for those prone to redness and environmental exposure) and a combination anti-aging clarifying formula, as well as a line of “neutraceutical” jellybeans that are as addictive as their not-quite-as-beneficial counterparts According to Scott Vincent Borba, if you follow the regime closely and drink two bottles of Borba’s patented neutraceutical formulas per day appropriate to your skin’s needs, you will see dramatic results in just one month.

By creating ingestible skin care, we are providing optimum support for the inner needs of one’s skin,” Borba notes. “Rather than just addressing one’s symptoms or problems you can see on the surface, our formulas make nutrients, antioxidants and other beneficial substances mobile, so what needs to be addressed is tended to from the inside out. Also, the line enables us to target causes of various skin care problems immediately and directly, and in a very safe way.”

While a variety of soft drinks advertise that they are a lifestyle as well as a treat, Borba’s serious elixirs are part of a real lifestyle program that also features the patented Fiber-Kit cleanser, AM/PR Concentrate (moisturizer), Eye Rejuvenator, SFP 15 lotion, and Night Repair lotion in six formulas compatible with each variety of neutraceutical beverage. Borba’s line is also innovative in terms of the way it has introduced itself to the world. It is the first consumable “food” product to have its own concession at Sephora, with similar concessions at top department stores (including—names here) and fine spas and health clubs (local ones here)

Celebrities that are drinking in this new approach to skin care and wellness include… For more information on the Borba lifestyle and how to get into it, visit www.borba.net.

This week, 5 lucky readers will receive some lifestyle altering kits from Borba.

 



Winners will be randomly selected and promptly notified December 5, 2005. US only. Rules

 
 

 

 

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