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style
by Elyse Glickman
pick of the week
SOUNDCAGE™ Earphones

Sound Technology

One thing we really love about some suites is the sensory aspect—the fact that we can see, try, touch or taste something beyond a product or service’s basic sales pitch. However, at the Distinctive Assets' 50th Annual GRAMMY® Awards Gift Lounge, we were knocked out with the elaborate display created for Sonomax Hearing Healthcare. In the middle of a bold red and black display, there was a leather chair adorned with fancy equipment so musicians (including a very impressed Daft Punk, singing the company’s praises in French) and other guests could have a customized pair of SOUNDCAGE™ custom-fit hi-fidelity earphones made for them right on the spot.

However, this treatment is not just reserved for the rich and famous. Thanks to a new partnership between Sonomax and the Virgin Entertainment Group, all serious music lovers will be able to have their very own set of Soundcage earphones (MP3 players, gaming, and a wide variety of other audio devices) with special concessions at the flagship Virgin Megastores in Los Angeles and in New York City for a limited time.

As the reps from the Montreal-based company explained, the patented SonoCustom® and SonoPass® technologies, Sonomax will fit retail customers in a matter of minutes with custom-fit earphones that provide a verified total acoustic seal, the single most important element of industry professional grade sound quality. The acoustic seal provides isolation from competing environmental noise and prevents leakage of sound out of the ear, especially the low frequencies responsible for music lovers' treasured bass. This results in superb audio clarity and performance.

Though April 27th, 10 a.m. to 10 p.m. there will be custom fittings available to the public at Virgin Megastore Hollywood & Highland, 6801 Hollywood Blvd., Suite 105 in Hollywood.

From March 11 through May 9, 10 a.m. to 10 p.m. there will be custom fittings available to the public at Virgin Megastore Union Square, 52 East 14 Street (at Broadway in New York.

The reps also explained there were crystal clear benefits for ear health, figuratively and literally, through the custom crystal earphones that retail for $200—a sound investment when it comes to comfort, fit and optimum quality sound.

This week, a lucky reader will win the opportunity to get fitted for SOUNDCAGE™ earphones at the LA or NY branch of the Virgin Megastore. For more on this amazing technology, visit www.mysoundcage.com

 

Winners will be randomly selected and notified March 3, 2008. US only. Rules

 

 

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