At the Talent Suite of the 2006 American Music Awards,
pulled together by Distinctive Assets,
celebrities-literally-got their best deserts via Bodega Chocolates
and Schwan’s Bakery (a.k.a Mrs. Smith’s Pies). However,
the DA crew knew that heartier appetites would want something a
little more substantial. They brought in Chipotle
Restaurants to add a little spice to the mix, and with interesting
results. Rather than bringing in a catering crew, however, the popular
fresh-Tex-Mex chain came up with a classier idea. Offer presenters
and nominees a gleaming platinum-colored
VIP card engraved with the bearer’s name that offers
a free burrito every day through December 2007.
While much of Hollywood admittedly is in calorie and carb counting
mode, they need not fear. Every card bearer will get the VIP
treatment on every single burrito they order, which will
be custom-made to their specifications—great news, whether
you are an omnivore, vegetarian, vegan or kosher.
This week, one lucky reader will win
their own VIP Card offering one burrito per day through 2007. For
more information on the menu and locations, visit www.chipotle.com.
Winners will be randomly selected and notified Dec. 4, 2006. US
only. Rules