| Making an Under-Statement
Although there is plenty of lacy, racy and silk lingerie to be
had—and we love the stuff—sometimes underthings made
from simple and clean cotton are exactly what will turn us on. On
the other end of the spectrum, “tighty-whities” don’t
always inspire the greatest level of drama. This is where Crown
Jewels underwear, the brainchild of 22 year-old, University
of Southern California grad David Rock,
comes in.
Rock launched Crown Jewels 18 months ago when he saw the need to
fuse a sense of humor into the daily underwear routine. He created
Crown Jewels to be THE underwear that is created by and for a new
youth culture. “Everybody who works for Crown Jewels is young
and hip- the voice of a funnier and sexier generation” he
states. “We are protecting our Crown Jewels-our future.”
However, with that being said, Rock encourages people of all ages
to get into his drawers and then add some pairs to theirs. An eclectic
group, including Tom Green, Andy
Dick, Jason Priestly,
Neve Campbell, Pauly Shore,
Mila Kunis,
Melissa Joan Hart, Danny
Masterson and Mark McGrath
have been among those who have brought the hip new “understatements”
to the forefront. Additionally, Tori Spelling
is keeping her bridesmaids inspired with a Crown Jewels wardrobe…not
your usual pearl necklace or Jordan almond thing. And if that weren’t
cheeky enough, Rock’s company supported Howard
Stern when his “balls were chopped off by the FCC and
ClearChannel” and is petitioning comedian Will
Ferrell to run for President ‘04.
“I would wake up in the morning, look over to my underwear
drawer to pick out my boxers for the day and I would be so uninspired,”
says Rock. “The act of putting on underwear, the first part
of your day, is such a big thing for me. Depending on which boxers
I put on, I can start my day or even week off with a big grin or
an indifferent frown. I thought other guys and girls might have
the same feelings. I started Crown Jewels with this motivation in
mind.”
Made out of super-comfortable 100% cotton knit, the men’s
boxers comes “fully loaded” with a condom pocket called
“Body Armor” on one
leg and a witty slogan on the other. While new slogans are brought
to life every week, some of the best-selling men’s slogans
include: “I saw. I conquered. I
came,” “Slap me some
skin!,” and “Ready
for a test drive?” The women’s underwear comes
in four styles (thongs, hot shorts, boy briefs, and brazilian bikinis)
and many colors. Best-selling slogans for “hip
chicks” include: “This
milkshake brings all the boys to the yard,” “Spank
Here!,” and a fortune cookie slogan which reads: “You
don’t need luck if you’re good…in bed.”
You do not need to be Hollywood royalty to have your own set of
Crown Jewels. In fact, Rock cordially invites you to visit his irreverent
kingdom at www.mycrownjewels.com
or at Fred Segal, Santa Monica. In the meantime, 10
lucky readers (men and women) will have an opportunity to
spice up their skivvies with Rock’s solid ideas.
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