| An International Way to Get Your
Kicks
If you see the world the way Michael Krief
does, you would find yourself smack-dab in the middle of a vibrant
global village getting culture, color, excitement and dimension
from a population coming from all walks of life. In his world, people
separately and collectively embrace creative visions, views and
lifestyles and are always looking for new and interesting ways to
express themselves.
In other words, diversity. And thanks to the way footwear designer/creative
director Krief and his team approach footwear, the brand name Diverse
couldn’t be more fitting. The ambitious, San Diego-based Krief
set out to build his own global village of artists and fashion designers
from Paris, Milan, and London to bring footwear for women and men
to life that rethinks the concept of ‘fashion-forward.’
Influenced by music, art, architecture, pop culture, street culture,
club hopping and anything else making the scene, Diverse’s
offerings, from ultra-trendy to office ready, reflect the tastes,
needs and moods of an energetic and varied population.
“Diverse aims to provide footwear
for innovative fashion activists everywhere,” says
emphatically Peyman Mohammadlou, Brand Director. “The creative
license this allows is one thing that makes the brand so unique.
The room to create and expand on distinctive designs and materials
such as rubberized soles, stretch leather uppers and our highly
successful newspaper print pattern from a few seasons ago, brings
a fun and enterprising quality to the creation of each collection.
Diverse is taking a long term approach to establishing the brand
through product placement, selective distribution, and unique design
concepts. Going forward we will continue to develop unusual but
desirable footwear designs for the coming seasons, especially as
this is what our customer has grown to expect and love.”
Diverse’s collections, which range in price from $90 to $200,
include boots, sandals, athletic-inspired sneakers, moccasins and
sexy heels (for the girls). And speaking of which, diverse celebrities
embracing the vision of Krief and his team include Connie
Nielson, Jason Ritter, Fergie
of the Black Eyed Peas and Paulina
Rubio. Diverse can be found in Nordstrom
stores nationwide as well as specialty boutiques including Fred
Segal Feet, The Shoe Lab,
Veronic, Oriyan’s
Shoes, Sunset Boutique.
International distribution has reached approximately 300 doors including
the countries of Australia,
France, Greece, Italy,
and the United Kingdom among others.
See the collection at www.zappos.com.
This week, 4 lucky readers will win
the opportunity to step out and see the world in style with a pair
of Diverse Shoes.
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