While most hot designer labels get a boost of marketing adrenaline from Los Angeles and trendsetters who inhabit it. FP jeans (which is, by the way, based in Los Angeles), took the world by storm in Japan and Russia. However, since its inception 2004, FP jeans were international from the get go, blending unique high-end Japanese denim textiles, fashion forward cuts inspired by global street fashion, and quality American craftsmanship. The result is something fresh, and a little bit different from everything else among the blue-legged masses.
Owner-Designer Elliot Tommy, who quietly but pointedly has been surprising fashion insiders and trend setters since he launched the company, speaks little in terms of what's next for the brand. Rather, he is about letting the resulting collections do the talking - and celebrities like Madonna and Lenny Kravitz have listened. Carrying out his cache into the world of music and film further, his line made an appearance at GBK's 2008 MTV Movie Awards Suite. While pieces generally retail between $400 and $700, with the addition of shorts and skirts, a wider audience will have an opportunity to experience the talents of this enigmatic denim createur.